01 About us
About us
LaFuente Industries is an international corporate group that brings together brands and businesses across industries, mainly in construction, investment, innovation and technology.
We are an organisation with a global outlook that connects teams, knowledge and capabilities across markets, aligning our businesses under a single strategic direction.
Our journey began with Home Plus and evolved into a business ecosystem that brings together brands such as Alpha Builders, Business Hunters, Opportunity and Simple Robots, among others, with a presence in several Latin American markets.
02 Philosophy
Our philosophy
Our philosophy stems from an entrepreneurial mindset that drives us to identify opportunities, challenge the limits of the conventional and adapt to an ever-changing environment.
We value diversity of knowledge, collaboration between teams and the ability to innovate as the engines of our development.
We are driven by the conviction that business growth is built with strategic vision, talent and the determination to explore new paths.
We think beyond borders. We evolve to build the future.
03 History
From an entrepreneurial vision to an international business group.
Our story begins with Home Plus, where a business vision focused on identifying opportunities and developing new businesses was born.
That vision drove our diversification in Ecuador with brands such as Alpha Builders, Opportunity and Simple Robots, and our expansion into Colombia with Business Hunters.
This evolution gave rise to LaFuente Industries, the corporate identity that connects our brands, teams and capabilities under a shared vision.
Today we continue to explore new markets, drive innovation and create opportunities for growth.
Home Plus
The origin: a business vision focused on identifying opportunities and developing new businesses.
Ecuador
Diversification with Alpha Builders, Opportunity and Simple Robots.
Colombia
International expansion with Business Hunters.
LaFuente Industries
The corporate identity that connects brands, teams and capabilities under a shared vision.
Different businesses. One shared vision of the future.